Clarion Lubricants

To some, lubricants and bourbon can seem like an odd combo, but to the distilleries along Kentucky’s famous Bourbon Trail, lubricants ensures their beverage processes plants operate smoothly.

Clarion Lubricants planned a face-to-face approach with the eighteen distillers in this region to make the case for the brand’s high-quality food-grade lubricants. Success was defined by lead generation, engagement and building rapport. A few of the creative elements created for this effort: